“To scale up to a high speed bottling capability and achieve those numbers that the brand needs to be the number one player in that segment, we had to make some difficult business decisions,” Mahoney said. He explained that, in addition to providing certain logistical challenges due to geography, Vermont Bottling Company - in which he was a majority investor - required a multi-million dollar capital infusion in order to meet the brand’s growing needs. Mahoney also offered an update on Powell & Mahoney, which has moved production from Vermont to a Chicago-based co-packer. “We are hiring folks that can help them with order-to-cash process, purchasing, order processing, and billing so operating partners don’t have to deal with that.” “My role and responsibility is really from advisory standpoint and putting together front office functionality for both companies,” he said. Coffee roasting operations will remain based in Salem, Mass., but Mahoney left the door open for possibly integrating that into the new facility at some point in the future. While Atomic will be primarily focused on its own branded products, the new facility will allow the company to explore limited co-packing operations. The Danvers facility will also give Atomic and Cold Craft enhanced R&D capabilities, which include exploring other categories, such as cold brewed teas, and functional coffees made with ingredients like medium chain triglyceride (MCT) oil and cannabidiol (CBD). The company plans to begin rolling out its RTD line this summer beginning in New England before expanding further south along the East Coast. During a tour of the new plant last week, he said that HPP will be an important differentiator for Atomic Coffee’s forthcoming ready-to-drink cold brew products, which will have a shelf life of 120 days and range from 10-12 oz. John Mahoney said that the facility’s close proximity to high-pressure processing (HPP) company FreshAdvantage was a strong factor in the decision to move forward.
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